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SMPL University · free with every plan

The school for growing contracting businesses.

Step-by-step courses on getting found on Google, winning jobs on Facebook and Instagram, and building a door-to-door team. Guides, templates and checklists you work through at your own pace, included with every SMPL plan.

See it on a demoBrowse the courses
  • Included with every plan
  • Written for your trade
  • Templates you can copy

It’s a school, not an agency: you (or someone on your team) do the work, with every step laid out.

Four courses. One plan to grow.

Start with whichever one wins you the most work. Every lesson ends with a checklist and one thing to do today.

10 modules

SEO System

Get found on Google in the towns you serve.

Local SEO for contractors, start to finish: your Google Business Profile, the words homeowners actually search, a page for every area and service, and reviews.

  1. 1How local search works (and why it takes months)
  2. 2Your Google Business Profile, set up properly
  3. 3Keyword research: the words your customers type
  4. 4Local area pages: around 30 towns and neighbourhoods
  5. 5Service pages for each area
  6. 6Titles, headings and meta descriptions
  7. 7Blogs that link back to your pages
  8. 8Internal links, external links and citations
  9. 9Reviews: asking, replying and staying within the rules
  10. 10Your monthly SEO scorecard
6 modules

Facebook & Instagram Marketing System

Turn your work into booked estimates.

Set up your page properly, post the work that sells, and run lead ads that land in your CRM, with budgets and numbers you can actually check.

  1. 1Page and profile setup that builds trust
  2. 2Content that wins jobs: before-and-afters, crews, process
  3. 3Lead ads connected to your SMPL CRM
  4. 4Retargeting people who already know you
  5. 5Budgets and the numbers to watch
  6. 6Ad and post templates for your trade
7 modules

Door-to-Door Sales System

Build a team that books jobs at the door.

Plan territories, train a knock script, run the team live from the map, book estimates on the doorstep and follow up automatically, by the rules.

  1. 1Territory planning
  2. 2The knock script and handling objections
  3. 3Live tracking and running the team
  4. 4Booking the estimate at the door
  5. 5Follow-up automations
  6. 6Rep pay and leaderboards
  7. 7Compliance: permits, no-knock lists and cancellation rights
6 modules

Getting the most from SMPL

Every feature, working for you.

Short lessons and how-to videos for your office and crews: from your first week to automations, Jackie and asking your AI agent for changes.

  1. 1Your first week
  2. 2Your pipeline and job tabs
  3. 3Automations that follow up for you
  4. 4Jackie on your website
  5. 5Your team’s app in the field
  6. 6Changing your CRM with your AI agent
Featured course · SEO System

Local SEO, one month at a time.

Most contractors try SEO for a few weeks, see nothing and give up. The SEO System gives you a plan for each month, so you know exactly what to do next and why.

  1. 1

    Month 1

    Foundations

    • Google Business Profile set up and complete
    • Your keyword plan: services × towns
    • Your first local area pages
  2. 2

    Month 2

    Build out

    • A service page for each area
    • More local area pages
    • Ask every finished customer for a review
  3. 3

    Month 3

    Authority

    • Blogs that link to your pages
    • Citations: the same name, address and phone everywhere
    • Keep reviews coming in
  4. 4+

    Month 4+

    Results compound

    • Your monthly scorecard
    • Improve the pages that are close
    • More calls from the same work
Your effort: steadyWhat you get back: slow, then fasterIllustration only, not a forecast. Every market is different.

The honest part: SEO takes 3–4 months.

Google needs time to find your new pages, trust them and start showing them. Plan on 3–4 months of consistent work before it settles in and becomes significantly more effective. Busy cities and competitive trades can take longer, and nobody can honestly guarantee a ranking. What you build keeps working after that.

Sample lesson

A look inside a lesson.

Plain English, specific to your trade, and built on Google’s own published rules.

SEO System · Module 4· 20 min

How to write a local area page that Google trusts

An area page tells Google (and homeowners) that you really work in a town. The trap is writing one page, then copying it 30 times and swapping the town name. Google’s spam policies call near-identical pages aimed at different cities “doorway pages”, and they can hurt your whole site.

The rule: every area page has to say something true about that town that no other page on your site says.

  • Real jobs you’ve done there, with your own photos
  • What’s different about the homes there: age, style, common problems
  • Local details that matter for the job: permits, HOA rules, weather
  • Reviews from customers in that town (only real ones)
  • Links to your service pages, and an easy way to book

Area page outline (from the lesson’s template)

Title tag
[Service] in [Town], [State] | [Company]
Heading (H1)
[Service] in [Town]
Opening
Who you are, how long you’ve worked in [Town], and the one thing homeowners there ask you most.
Jobs in [Town]
2–3 real projects: the street or neighbourhood, the problem, what you did, a photo.
About homes in [Town]
What you see on houses there and what it means for the job.
Services
Links to each service page, for example “[Service] in [Town]”.
Book
Phone, form and your service area, the same as on your Google Business Profile.

Before you publish

  • Would this page still make sense with another town’s name on it? If yes, it isn’t specific enough.
  • At least one real job and photo from this town
  • Linked from your service area page and your home page
  • Name, address and phone match your Google Business Profile

What you get

Everything you need to do the work yourself, and see how far you’ve come.

  • Templates

    Area pages, title tags, review requests, ad copy and knock scripts, written for your trade. Copy, fill in, use.

  • Checklists

    Every lesson ends with a short “before you move on” list, so nothing gets missed.

  • Worksheets

    Fill in your keyword plan, territories and budgets right in SMPL. Your answers are saved.

  • Videos

    How-to videos for every part of SMPL, and a button to request the one that’s missing.

  • Progress tracking

    Tick off lessons as you go and see where you are in every course.

Free with every plan

University questions

Is SMPL University really free?

Yes. It’s included with every SMPL plan at no extra cost. Every course, template and video is open to your team from day one.

Does SMPL do my SEO or run my ads for me?

No. SMPL University is a school, not an agency. It gives you step-by-step lessons, templates, worksheets and checklists, and you or someone on your team does the work. You keep full control of your website, your Google profile and your ad accounts.

How long does SEO take to work?

Plan on 3–4 months of consistent work before it settles in and becomes significantly more effective. Busy cities and competitive trades can take longer, and nobody can honestly guarantee a ranking. The course gives you a month-by-month plan and a monthly scorecard so you can see progress along the way.

Do I need a website?

For the SEO System, yes: a website you can add pages to (WordPress, Wix, Squarespace and similar all work). The Facebook & Instagram and door-to-door courses don’t need one.

Is it written for my trade?

Yes. Examples and templates fill in your trade, your company name and your city, so a roofer and a painter each see examples that fit their work.

Can my whole team use it?

Yes. Everyone you invite to SMPL can take the courses, and each person’s progress is saved. The door-to-door course is a good start for new reps.

What if I can’t find what I need?

Request a video from inside SMPL and tell us what you’re stuck on. We add new lessons and videos regularly.

See SMPL University on a demo.

Josh will show you the courses for your trade, then build your CRM live. The school comes free with every plan.

Book a 45-min demoSee pricing
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