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SMPL CRM · Automations

Every lead followed up. Automatically.

Every new company starts with a full client journey for its trade: an instant first reply, a follow-up chain through the quote and the job, then a review ask, your warranty and a check-in a year later.

See it on a demoBrowse the templates
15automations set up on day oneWritten for your trade. Change the wording of any of them.

The template library

Pick your trade to see every step, when it goes out and what it says. Sarah is our made-up homeowner.

Your client journey

One step for each stage of your pipeline. When a deal moves, the right message goes out.

Roofing · 8 steps · as Summit Roofing

  1. 1
    Instantly

    A new lead comes in

    To your client

    SRSummit Roofingto Sarah · your clientInstantly

    Subject: Thanks for reaching out

    Hi Sarah, Thanks for getting in touch about your roofing project. We've got your request and someone from our team will call you shortly to find a time for your roof inspection.

    Thanks,
    The Summit Roofing team

    For leads from your website form, Facebook lead ads, or added by your team. Jackie answers her own chats in seconds.

  2. 2
    Instantly

    A new lead comes in

    To your team

    Text to your teamInstantly

    New lead: Sarah (Website form) Roof, 42 Oak St Open: app.smplcontracting.com/leads/…

    Sent from your own number once texting is switched on.

  3. 3
    Instantly

    The visit is booked

    To your client

    SRSummit Roofingto Sarah · your clientInstantly

    Subject: Your roof inspection is booked

    Hi Sarah, You're booked for your roof inspection at 42 Oak St. We'll take a good look, answer your questions and measure up, so we can put together an accurate quote. It usually takes under an hour, and there's no obligation.

    Thanks,
    The Summit Roofing team

  4. 4
    1 hour later

    The quote stage starts

    To your client

    SRSummit Roofingto Sarah · your client1 hour later

    Subject: Your quote is on the way

    Hi Sarah, Thanks for having us out. We're putting your quote together now. If anything comes to mind in the meantime, just reply to this email.

    Thanks,
    The Summit Roofing team

  5. 5
    Day 3

    Quote sent, no answer yet

    To your client

    SRSummit Roofingto Sarah · your clientDay 3

    Subject: Any questions about your quote?

    Hi Sarah, Just checking in on the quote for your new roof. Happy to walk through any of it, change the options, or answer questions. Reply here or give us a call.

    Thanks,
    The Summit Roofing team

  6. 6
    Instantly

    They say yes

    To your client

    SRSummit Roofingto Sarah · your clientInstantly

    Subject: You're booked: what happens next

    Hi Sarah, Thank you for choosing us for your new roof! Here's what happens next: we'll confirm your start date, order anything we need, and let you know before the roofing crew arrives.

    Thanks,
    The Summit Roofing team

  7. 7
    Instantly

    The job is ready to start

    To your client

    SRSummit Roofingto Sarah · your clientInstantly

    Subject: The roofing crew is coming

    Hi Sarah, Everything's ready for your roofing project. The roofing crew will be at 42 Oak St as scheduled. Please make sure we can get to the work area, and let us know about pets, gate codes or parking.

    Thanks,
    The Summit Roofing team

  8. 8
    Next day

    The job is marked complete

    To your client

    SRSummit Roofingto Sarah · your clientNext day

    Subject: Thank you, and a quick favour

    Hi Sarah, Thank you for trusting us with your new roof. If you're happy with the work, a short review helps other homeowners find us: [your review link] And if anything isn't right, reply here and we'll make it right.

    Thanks,
    The Summit Roofing team

Built in from the first day

These run in the background for every company, on top of the journey.

  • ReviewDay 2 after the job

    30 seconds to help a neighbour

    The job is marked complete

    How did we do, Sarah? Reviews are how homeowners find a roofer they can trust. If we earned it, a quick review helps the next family make a confident choice. Tap a star to rate your experience.

    A one-tap star rating, plus a text once texting is switched on.

  • WarrantyDay 7 after the job

    Your Summit Roofing warranty is attached. Keep this one

    The job is marked complete

    Your roof is backed in writing. Your warranty is attached as a PDF. Here is the short version, and what to do if you ever need us.

    Your warranty record, branded with your logo, as a PDF.

  • Repeat business1 year later

    Checking in a year later, Sarah

    A year since the job was finished

    Hi Sarah, It's been a year since we finished your roof. We wanted to check in and see how it's holding up. If you're thinking about another project, or know anyone who could use our help, we're always a call away.

  • Win-back90 days later

    Still thinking about your roof?

    A lead went quiet after 3 unanswered calls

    Hi Sarah, It's been a little while since we last connected about your roof. We wanted to check in: are you still interested in moving forward, or has anything changed?

    Once per lead. Switch it off any time in Campaigns.

  • Repeat businessBefore each visit

    Your next visit: Tuesday, May 12 at 9:00 AM

    A job is set to repeat

    Hi Sarah, Your next visit from Summit Roofing is booked for Tuesday, May 12 at 9:00 AM at 42 Oak St. Tap below to confirm, or to ask for another day.

    The visit goes on your calendar and the customer confirms with one tap.

  • Quote72 hours before

    The deal moves to “72hr Before Presentation”

    A quote presentation is coming up

    Deals with a quote presentation in the next 72 hours move forward on your pipeline by themselves, so your team sees what to prepare. Anything you attach to that stage goes out too.

  • Estimate visitThe day before

    Appointment reminder

    A visit on your sales calendar

    Hi Sarah, this is Summit Roofing: you have an appointment Tuesday 9:00 AM at 42 Oak St. See you then! Reply here if you need to reschedule.

    Sent from your own number once texting is switched on.

Ask SMPL

Change any step. Or describe a new one and the AI builds it.

Edit the wording of any email in plain English. Want something new? Describe it, and the AI drafts it in your look with the right stage and timing. You check it, then switch it on.

Describe an automation

You: Send a check-in 14 days after the quote if they still haven’t decided

Drafted for you

Quote: Day 14 check-in

When
14 days after
Stage
Quote sent, no answer yet
Sends
Email to the client
Switch it onChange the wording

An example request. The AI writes the email itself, in your company’s look.

Why it works

Fast replies win jobs. Follow-up keeps them.

Speed to lead

Homeowners often contact more than one company, and the first to reply is the one they remember. Your first email goes out the moment the lead lands.

No lead forgotten

Every deal on your pipeline has its next message waiting. If a quote goes quiet, the check-in goes out on day 3 without anyone remembering to send it.

Reviews and repeat work

Every finished job gets a thank-you, a one-tap review ask, its warranty and a check-in a year later, which is where referrals come from.

Email today. Texts when you’re ready.

Every email goes out as your company, and replies come to you. Texts go from your own number once texting is switched on for your company.

Works with Jackie, your 24/7 website assistantMeet Jackie

See your follow-up built live.

On your demo, Josh sets up your trade’s client journey with your name on every email.

Book a 45-min demoSee pricing
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