Turbocharging contracting businesses.
SMPL is the CRM built by a contractor, for contractors. It’s shaped to your trade, changed by your own AI agent, and answers your website at 9pm with Jackie. Less admin, more time for what matters on the job and at home.
- We move your data for you
- Month to month, no contract
- Jackie free for 30 days
Software that fits your business, not the other way around.
Your trade
A template for how you actually work
Pick your trade and SMPL sets up your stages, job tabs (like Bin Order for roofers) and menus before you log in.
Your agent
Change your CRM by asking
“Add a Permit tab to every job.” Your SMPL agent makes the change and you approve it. No developer, no waiting.
Your website
Jackie answers while you’re on a roof
She books estimates and puts every lead in your pipeline, day or night. Free for 30 days on every plan.
One company. A growing toolbox.
Start with the CRM. Add Jackie when you’re ready. More is on the way.
SMPL CRM
Leads, estimates, proposals, e-sign, purchase orders, crews, invoices and your own app on every phone.
Explore the CRMAdd-on · free to startJackie
A 24/7 website assistant who answers questions, books estimates and fills your pipeline.
Meet JackieComing soonMore tools
We build what contractors ask for. Tell us what would save you the most time.
Suggest a toolSee your whole team live on one map.
While your reps are clocked in with the app open, you see where each one is right now and the route they’ve walked today. Every door they knock drops a colour-coded pin, so you can see what’s coming of it.
Live positions and routes
Each rep’s spot updates on your map while they’re on shift with the app open, with today’s route and when they were last seen. It stops when they clock out.
One tap per door
No answer, not interested, lead or job booked. Leads go straight into your pipeline with the address attached.
See how every rep is doing
Reps clock in on their phone. Doors, leads and hours for each rep, a weekly leaderboard and a commission tracker.
Never knock the same street twice
“Find a new area” highlights the nearest 1,000 or so homes nobody has worked in 3 months. Roofers can mark storm areas too.
Your company. Your app. Your logo on every phone.
Your crew installs your company’s app, not ours: your name, logo and colours on their home screen.
Installs from a link
Text your team the link or show them the QR code. About 20 seconds on iPhone or Android, with no app store and no waiting.
Opens like any other app
Full screen from the home screen, no browser bar, and it remembers who’s signed in.
Always up to date
Changes you make show up on everyone’s phone. There’s nothing to download again.
Every business is different. Your CRM should be too.
Start from a template, then tell your agent what to change. Colours, tabs, stages and fields all change in plain English, and nothing goes live until you say so.
You: Add a “Permit” tab to every fence job with the permit number and inspection date.
Agent: Done. Fence jobs now have a Permit tab with Permit # and Inspection date. Want a reminder 2 days before each inspection?
You: Yes please
Agent: Reminder set. Your crew lead gets a text 2 days before every inspection.
people on your team · price per month (USD)
The better you do, the better we do.
We charge by team size, so we only earn more when your team grows. And your team only grows when you’re winning more work. We’re on the same side.
Be one of the first contractors on SMPL.
We’re taking on a small group of founding companies and looking after each one personally.
Book a founding demoJosh sets you up himself
Your stages, tabs and logo built with you on the call, then fine-tuned in your first weeks.
We move your data free
Contacts, jobs and history from Jobber, JobNimbus or spreadsheets, usually within 2 days.
Your ideas go first
Founding customers shape what we build next, and hear about it first.
No contract
Month to month, cancel anytime, and you keep an export of your data.
Built by a contractor
I ran crews for 10 years all around Toronto. I know what works and what doesn’t, and the software never fit the way we worked, so I built my own. Now I want to help other contractors succeed.
Questions
The things contractors ask us most.
Can you move my data from Jobber, JobNimbus or spreadsheets?
Yes, and we do it for you, free. Send us an export or a spreadsheet and we bring in your contacts, jobs and history, usually within 2 days, before you start. It’s included on every plan.
How long does setup take?
Most companies are up and running within a week. Your CRM is shaped to your trade on the demo call, we move your data (usually within 2 days), and onboarding takes about 15 minutes of your time.
Is there a contract?
No. SMPL is month to month and you can cancel anytime. Pay yearly if you’d like 2 months free.
Does it work on my phone?
Yes. Your team installs your company’s own app on iPhone or Android, with your logo. Everything works in the field: photos, notes, schedules and sign-offs.
What does Jackie cost after the free period?
Jackie is free for your first 30 days on every plan. After that, you can keep her on a plan sized to your website traffic or switch her off. You’ll never be charged without knowing.
Didn’t see your question?
Send it over and Josh will answer personally.
Or ask SMPL Jackie in the corner. She replies instantly.
See your CRM built live in 45 minutes.
Tell us about your business and Josh will set up SMPL for your trade on the call. No slides, no pressure.